The Startup Society - Luxury brand Gucci has raised eyebrows with its latest offering - jeans and overalls that come with fake stains. Photos shared on Gucci's website show denim jeans and
![Denim brands make jeans that are sustainable and environmentally friendly, as they adopt green technology and reduce water use and waste | South China Morning Post Denim brands make jeans that are sustainable and environmentally friendly, as they adopt green technology and reduce water use and waste | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/12/27/80e9a816-7a16-47f6-ad9b-9761ea004094_4bce4d8b.jpg?itok=Rx2GCnmf&v=1640595059)
Denim brands make jeans that are sustainable and environmentally friendly, as they adopt green technology and reduce water use and waste | South China Morning Post
![Levi's se une a startup para lançar linha de jeans sustentáveis - Pequenas Empresas Grandes Negócios | Moda Levi's se une a startup para lançar linha de jeans sustentáveis - Pequenas Empresas Grandes Negócios | Moda](https://s2.glbimg.com/jewyMNKBsZz1Najgpc66QWqfJAU=/512x320/smart/e.glbimg.com/og/ed/f/original/2020/08/04/levis.jpg)